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The Big Sea Adventure of Nina the Mermaid

Nina has been the big inspiration that started it all over here at AppleJack Apparel. That fateful moment she discovered the magic of mermaid tails on YouTube nothing has quite been the same since! In a good way of course! So in honor of our... Read more

*New Video!* "Behind the Seas" of Applejack Apparel

Here's a look at our girls having a ton of fun and looking very stylish in their mermaid tails! Notice they are hopping a little more than I'd like!  Mermaids are really not meant to hop, so I did my best to serve up their treats... Read more

NEW! Shimmery Silver Mermaid Tail

Just in case you've missed the BIG news we have a sparkly new mermaid tail in the shop! That's right, we've added even more fun to our shop! More sparkles, more detail and an even more realistic feel than before! Every time the sun gets a glance... Read more

"I Am a Mermaid"

I'm a book lover and a mermaid lover, so I was bound to cross paths with Carolyn Turgeon, author of the book "Mermaid: A Twist on a Classic Tale" (available on Amazon!) This tale is a retelling of the classic story "The Little Mermaid," but... Read more

Friends and Family :)

When I had a few new products to photograph, I knew who to talk to!  First, the fantastic photographer, Lisa, with Coconut Dolly photography in Wilmette.  Lisa did an amazing photo shoot with us last August, and introduced us to the Lilly Pad Pool near... Read more

First YouTube Video!

Okay, well maybe more of a promotional slideshow, set to music. Here's a nice collection of images of our mermaid tails over time. Enjoy! Read more

Sweet summertime..

It is so hard to believe it's been over a year since we started selling to the world! The school year is almost *almost* over and summer is upon us.  We've been working hard to bring a wider selection of dress up clothes to you,... Read more

Featured Fins: Applejack Mermaid of the Week

 Maia, from Jupiter, FL is this week's featured mermaid tail customer.  What a dolly!! Pretty girl wearing her mermaid tail! What would be your mermaid name? Malea the Mermaid What makes you happy? Playing with my (mermaid) cousins What would you like to be when... Read more

Still swimming! Mermaids move indoors!

 Hard to believe it, but Halloween is upon us!  I've been receiving a lot of requests for a tail girls can walk in, but I'm afraid I will be making that a goal for next year.  Fall also means back-to-school, and I've been busier than... Read more


 I've been a working mom for as long as I've been a mom- I have two photos of me graduating with a pregnant belly, one taken in 2008 when I received my first master's degree in education and was expecting Nina, and one in 2010... Read more